Say the price early
Factory-direct pricing is what SS Home leads with. It should be the first thing a visitor sees, not something they have to ask for.
SS HomeBuilding materials · Supplier website
Buyers see the price before they ask.
The website for SS Home, a wall and ceiling panel supplier in Puchong, Selangor. It opens with the price, then walks designers, contractors and home owners through the range, the materials and the finished work.
In short
SS Home Deco Trading supplies wall and ceiling panels from Puchong, Selangor, to interior design firms, developers, renovation contractors and home owners. Potadot designed and built its website as one long page in Bahasa Melayu. The page works like a trade counter: the price first, then six products with their tags, five materials explained, nine pictures of finished work and an enquiry form, with WhatsApp in the corner throughout.
The client
A Puchong supplier of walls and ceilings.
SS Home Deco Trading works from Taman Perindustrian Puchong Utama in Selangor and supplies across Malaysia. The range covers fluted panels, wainscoting, plaster ceilings, marble wall panels, PVC ceilings and mirrors, sold under the line “Harga Direct Kilang”, meaning factory-direct prices.
Its customers are interior design firms, developers and renovation contractors, and home owners upgrading their own homes. Beyond the material, it offers site assessment, installation and after-sales support.
- 6
- Products with a price on the page
- 5
- Materials explained in full
- 3
- Customer groups named
- 9
- Pictures in the portfolio
The job
A design firm and a home owner land on the same page.
SS Home sells to people who buy very differently. A contractor wants the price and the stock. A home owner wants to see the finished wall. The site has to serve both without splitting in two.
Show the panel on the wall
A panel on a pallet means little to most people. Buyers need to see each material as a finished room, and read what it does.
Speak to three kinds of buyer
Design firms, developers and contractors, and home owners all ask different questions. Each of them needs a part of the page that is clearly for them.
Keep contact one step away
Someone who has found the right panel should not have to search for a way to ask about it, on any part of the page.
The concept
Say the price first.
Anyone buying panels asks the same thing first: berapa? A good trade counter answers, then shows the stock, explains the material and points to finished work. So we built the page in that order, and everything after the price is there to back it up.
The route through the page
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1
Price
A gold badge opens the page.
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2
Range
Six products, six price tags.
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3
Explain
Five materials, what each one does.
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4
Reassure
Stock, finish and an easy process.
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5
Prove
Nine pictures of finished work.
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6
Ask
A short form and the address.
Where the look came from
The stock
The opening picture stacks panels on pallets in front of a finished fluted wall. Warehouse and result share one frame, and that is the offer: a factory price and a finished room.
The materials
Timber, marble and warm plaster. The cream and gold of the page pick up these surfaces. The logo’s bright yellow and blue stay on their white plate in the corner.
The trade
“Deadline ketat, client cerewet”: tight deadlines, fussy clients. The words mix Malay and English the way people on a job do, so the page talks like a colleague on the project rather than a brochure.
The design
Warm as a showroom, plain as a price list.
One typeface, one gold, and cream and white taking turns. The richness comes from the photographs, so the layout only has to stay tidy and keep the prices easy to find.
Colour
- Cream
#F6F0EAEvery second chapter - White
#FFFFFFThe chapters in between - Gold
#BB893ATags, buttons and card edges - Charcoal
#2A292AHeadings - Soft green
#6BB577Ticks - WhatsApp green
#25D366The chat button
Gold does the selling work: the second line of the headline, the price tags and the buttons. Green stays out of the way, on ticks and on the chat button.
Type
Feature Wall & Siling
Poppins · The opening headlinePortfolio Projek Sebenar yang Dah Siap
Poppins · Section titlesKami bantu dari peringkat perancangan material hingga anggaran kos
Poppins · Reading textThe price badge
A black and gold plaque set against stacked panels, reading Serendah RM11.90 Sekeping. RM11.90 is the biggest thing on the first screen, and the photograph behind it is soft and pale, so this is where the eye lands.
Detail
Every product card ends the same way: a name and a small gold tag. The pictures change from card to card and the tag does not, so the eye can run along the row and compare prices.
Rhythm
- Price
- Products
- Details
- Promise
- Customers
- Portfolio
- Support
- Enquire
Cream and white take turns, so a long page breaks into clear chapters without heavy dividers. The bar above is the real page, to scale. The long cream block is the product information, more than a third of the page.
Walkthrough
From the price to the enquiry.
Follow a buyer from the gold badge down to the form. Each highlight marks one part of the page, and the note gives the reason for it.
The price before anything else
Beside the headline, a black and gold badge reads Serendah RM11.90 Sekeping, with one Hubungi Kami button underneath.
Why Answering the first question on the first screen gives a buyer a reason to keep scrolling.
Six products, six price tags
Each card is a picture, a name and a gold tag with the price. Every picture also carries the size, and the PVC ceiling card shows its colour codes.
Why A contractor can read the whole range on one screen and work out a rough cost before sending a message.
What each material does and who it suits
Five materials get a section each: a short introduction, a Kelebihan list of benefits and a Sesuai Untuk list of who it suits, beside a large picture.
Why Choosing between fluted panels and wainscoting takes reasons as well as a price. The same two cards each time make the materials easy to compare.
A chapter for people under pressure
Dengan SS Home, Anda Boleh Rasa Lebih Tenang names what a project feels like, then answers with three points: material in stock, a consistent finish and an easy way of working.
Why A designer or contractor is buying reliability as much as panels. This is the part written for them.
Three customers, one row
Three pictures with gold captions name who SS Home serves: interior design firms, developers and renovation contractors, and home owners.
Why Every visitor finds themselves in a few seconds, and a home owner sees they have a place beside the developers.
The panel becomes a room
Nine pictures fill the portfolio: timber-look ceilings, a marble wall, wainscoting and slatted screens. Two of them show the panel itself in a small circle.
Why After prices and product facts, this is where a material turns into a finished space. The circle links the product to the result.
Four fields and a button
The address and email sit on the left, under the line Ready untuk dapat maklumat lanjut? On the right is a form asking for a name, phone number, email and category.
Why By this point the buyer knows the price and the material. The next step should be short, and the category tells the team what the enquiry is about.
The badge and one buttonA name and a price on every cardKelebihan and Sesuai UntukThe heading and three promises
Each buyer gets a pictureNine pictures of finished workAddress on the left, form on the right
On the phone
On a phone the price still comes first.
A contractor checking a price on site will probably be on a phone. So the page is rearranged for a small screen, and the badge stays near the top.
- The gold badge drops below the headline instead of sitting beside it
- The portfolio drops to two columns, so each picture stays large enough to read
- The WhatsApp button stays in the same corner, within reach of a thumb
Built in
The small things behind an enquiry.
A buyer who has settled on a panel needs a quick way to ask, and a design firm wants to know who it is dealing with. These details cover both, and give Google what it needs.
WhatsApp on every screen
A green button stays in the corner all the way down. It opens a chat that already says “Hi, Saya berminat produk anda” (Hi, I am interested in your products).
A form with a category
Visitors choose General Inquiry, Support or Sales, so the team can see what the message is about.
Built for search
The page title leads with feature walls, ceilings and Harga Direct Kilang, the things the page sells on. The business details are also set out in a form Google can read.
Directions in one tap
The address links straight to Google Maps directions to the Puchong premises.
Registered details
The footer carries the full trading name and the registration number, for any firm that needs to check its supplier.
Support, spelled out
Six items, from site assessment to after-sales support, each with its own icon, show what comes with the material.
How we built it
Same process, every project.
Every Potadot project starts by understanding the client's situation before anything is designed. See all seven steps
- 1
Understand the business
What SS Home supplies, who buys it, and what each kind of buyer needs to know before getting in touch.
- 2
Content creation
We wrote the page in Bahasa Melayu, in the mix of Malay and trade English its customers use.
- 3
Design + build
The gold price badge and tags set the look, and we laid out each chapter for phone and desktop around them.
- 4
SEO + launch
We set the page title, description and business data for Google, then launched and stayed on for support.
Questions
About this project.
Supplying building materials? Tell Ricky about your business on WhatsApp at +6011-1142 1029.
What did Potadot do for SS Home?
We set the price-first concept, wrote the Bahasa Melayu content, designed the page and built the site, including the search setup, the enquiry form and the WhatsApp button.
Why show prices on the website at all?
Because price is the first thing buyers in this trade ask. A visible price saves both sides a round of messages, and the people who get in touch already know roughly what to expect.
Why one long page with no menu?
A landing page like this has one route from price to enquiry. Without a menu, every visitor sees the same order, and the Hubungi Kami button on the first screen jumps to the contact section.
Can you build something like this for my business?
Yes, though yours may not start with the price. We look at what your buyers ask first and build the page around that, so it would look different. Tell us what you sell and who buys it, and we will explain how we would approach it.
